A Homegirl Rant

DUUUVAL!:  A Crash Course In The True Origin of This Rallying Cry
Late last year, I was petitioning for the Second Chances Amendment initiative at the Jacksonville Beaches  Annual Craft Beer Festival.   I noticed a young gentleman selling t-shirts which featured the “DUUUVAL!” rally cry.   I could be wrong but this gentleman didn’t look as old as me, nor did he appear to have any ties to the local, urban hip-hop community. Bottom line: “DUUUVAL!” was started by people in the local, urban, hip-hop community of Jacksonville, FL in the 1990s. This rally cry was given a higher profile at the time by local disc jockey Easy E of then FM 92.7 The Beat. As an avid lover of rap/hip-hop and R&B, this radio station was the first time I recall hearing “DUUUVAL!” as a teenager in Jacksonville, FL. I’ve lived in the city all my life, 40 years to be exact.
The new marketing of this old rallying cry is a classic example of ignorance and opportunism for folks who cherry pick certain aspects of urban culture which appeals to them yet have little contact with, respect or appreciation for the people who belong to that culture. Be original. If you can’t be original, have enough integrity to recognize the origin of what you are cashing in on and give credit where it’s due. “DUUUVAL!” predates the Jacksonville Jaguars, but I guess many fans missed that memo.20180213_194019


About TheQuirkyEccentric

The Quirky Eccentric is an author and licensed registered nurse in the state of Florida with over 15 years of experience in multiple areas of the healthcare industry. I received my Associate of Science in Nursing from Florida Community College at Jacksonville and my Bachelor's Degree from Jacksonville University-news/politics junkie, urban, Mama's girl, cat woman, socially lazy, loner, liberal. I firmly believe you can learn something from anybody, I respect people from all walks of life, equality for all. Check out my page on Amazon: https://www.amazon.com/-/e/B073YKYGL7
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